What Happens in the Traditional Food Chain?

Studies show that:

Spinach can lose up to 90% of its Vitamin C within 24 hours of harvest

Leafy greens begin to degrade in folate and antioxidants within 2–3 days

Tomatoes lose lycopene and beta-carotene—critical cancer-fighting compounds—when picked early and force-ripened

Enzymes that support digestion and energy break down rapidly when produce is not consumed fresh

That “fresh” produce at the grocery store? It may have been harvested 7–14 days ago, stored for a week, and shipped 1,500+ miles.

By the time it reaches your plate, it may look healthy—but inside, its nutritional value has dropped significantly

Oklahoma_Produce_Imports_Produce_Now

What Happens In The Traditional Food Chain?

Studies show that:

Spinach can lose up to 90% of its Vitamin C within 24 hours of harvest

Leafy greens begin to degrade in folate and antioxidants within 2–3 days

Tomatoes lose lycopene and beta-carotene—critical cancer-fighting compounds—when picked early and force-ripened

Enzymes that support digestion and energy break down rapidly when produce is not consumed fresh

That “fresh” produce at the grocery store? It may have been harvested 7–14 days ago, stored for a week, and shipped 1,500+ miles.

By the time it reaches your plate, it may look healthy—but inside, its nutritional value has dropped significantly

Source: “The Decline of Nutrients in Food” by Moconomy (YouTube)

How Produce Now Protects Nutrients 

  • Produce_Now_Harvesting_Clean_Produce_Hydroclean

    Harvested at Peak Ripeness

    Nutrients are highest when produce is fully mature — unlike imported food picked early for shipping.

  • Produce_Now_Growmax_Hydroclean_Farming

    Controlled Environment Agriculture

    Ensures ideal conditions that preserve and enhance vitamin and mineral content.

  • zero_long_distance_no_food_miles_Produce_Now

    Zero Long-Distance Transport

    Nutrients degrade over time and distance; local harvest preserves freshness.