Our Roots

At Produce Now, farming isn’t a corporation—it’s a calling. Behind every crisp head of lettuce, sweet strawberry, juicy tomato, and vibrant pepper is a pair of hands committed to growing food the right way—not just the easy way.

We believe real food starts with real people. People who refuse harmful pesticides, chemicals, and shortcuts. People who respect soil, water, and the changing seasons as gifts, not commodities. Every harvest is their promise to nourish families today and protect the health of future generations.

Our farmers are first-generation dreamers and fifth-generation stewards. Innovators growing indoors and caretakers tending fields under open skies. Immigrants and locals, men and women, united by a simple truth: feeding communities clean, wholesome food is among the highest callings on earth.

You might never meet these farmers or walk their fields, but you know their spirit intimately. You taste their integrity in every salad, savor their dedication in each fresh tomato, and carry their hope forward with every meal shared around your table.

Because trust is earned—one seed, one harvest, one promise at a time. At Produce Now, we believe true health and lasting change grow from the ground up.