Nutrient Retention
The Hidden Power of Truly Fresh Food
Most people assume the produce they buy is nutritious—especially if it’s labeled “fresh.”
But what they don’t realize is this: nutrients start dying the moment a vegetable is harvested.
And by the time that spinach, tomato, or pepper hits your plate, it may have lost the very vitamins and enzymes your body needs.
At Produce Now, we’ve eliminated that loss.
Because we grow indoors, harvest to order, and deliver direct, your food keeps what matters most: its integrity.
What Is Nutrient Retention?
Nutrient retention is your food’s ability to keep its vitamins, minerals, antioxidants, and live enzymes after harvest. These nutrients fuel everything from brain function to immune strength to digestion and recovery.
The catch? Nutrient levels drop fast when food is:
Stored in cold warehouses
Shipped long distances
Picked before it’s ripe
Treated with preservatives or ripening gases
Left on shelves or in your fridge for days
What Happens in the Traditional Food Chain
Studies show that:
Spinach can lose up to 90% of its Vitamin C within 24 hours of harvest
Leafy greens begin to degrade in folate and antioxidants within 2–3 days
Tomatoes lose lycopene and beta-carotene—critical cancer-fighting compounds—when picked early and force-ripened
Enzymes that support digestion and energy break down rapidly when produce is not consumed fresh
That “fresh” produce at the grocery store? It may have been harvested 7–14 days ago, stored for a week, and shipped 1,500+ miles.
By the time it reaches your plate, it may look healthy—but inside, its nutritional value has dropped significantly.
How Produce Now Protects Nutrients
We don’t just grow differently—we grow smarter.
Every one of our Grow Pods is a sealed, climate-optimized environment that allows us to:
Harvest crops at their peak nutrient point
Deliver them within hours, not weeks
Avoid cold-chain degradation
Grow without chemicals that interfere with absorption
There’s no middleman. No warehouse. No ripening tricks.
Just food that goes from root to your door—fast, fresh, and full of the nutrients your body deserves.
Why It Matters
When you eat nutrient-rich food, you support:
Stronger immune health
Sharper mental clarity
Better gut function and digestion
Faster muscle recovery
More consistent energy levels
Reduced inflammation and disease risk
Food is either building your body—or breaking it down.
We grow the kind that builds.
Real Nutrition. Still Alive When It Reaches You.
At Produce Now, we’re not chasing trends. We’re restoring truth.
Food isn’t supposed to survive for weeks on a truck.
It’s supposed to give life, not lose it in transit.
And we’ve built a system that finally respects that.
📩 Learn More About Nutrient Retention
🥬 Shop Produce Grown for Performance
🌱 Grow Your Own in a Produce Now Pod
