Freshness Equals Power
Freshness isn’t just about taste — it’s about power. The moment produce is picked, nutrients like Vitamin C, B vitamins, and antioxidants start fading fast, and long supply chains only speed up the loss. Most grocery store produce travels over 1,500 miles, stripped of nutrition and masked with coatings or chemicals to look fresh. At Produce Now, we cut out the delay — harvesting daily and delivering directly, so you fuel your body with food at its absolute peak.
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Nutrients Fade Fast
From the moment produce is harvested, its vitamins and antioxidants begin breaking down. Studies show spinach can lose up to 90% of its Vitamin C in just 24 hours, while peas lose over half within 48 hours. The longer it sits, the weaker it gets.
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Long Journeys Kill Freshness
Most grocery store produce travels an average of 1,500 miles before hitting shelves. During that time, light, heat, and oxygen degrade nutrients — while produce picked unripe never develops full nutrition in the first place. By the time you eat it, much of its natural power is already gone.
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Chemicals Can’t Replace Nutrition
To survive shipping, industrial food is coated in wax, sprayed with preservatives, or gas-ripened to appear fresh. These tricks may make produce look good on the outside, but they don’t restore the vitamins, minerals, and enzymes your body actually needs.
