Freshness Equals Power
Because what fuels you defines you.
Why Freshness Changes Everything
When produce is harvested, it starts dying immediately — not visibly, but chemically.
Nutrients like Vitamin C, B vitamins, and antioxidants begin breaking down within hours.
Spinach can lose up to 90% of its Vitamin C within 24 hours if not properly stored (Penn State University Study).
Peas lose as much as 51% of Vitamin C within the first 48 hours after harvesting (Healthline).
Every hour off the vine, the power inside your food fades.
The longer it travels.
The longer it sits.
The weaker it becomes.
The Problem with Industrial Food
The food in most grocery stores travels an average of 1,500 miles before it hits the shelf (Connect4Climate).
During that journey:
Nutrients degrade from exposure to light, heat, and oxygen.
Produce is often picked unripe (meaning it never develops full nutrition) just to survive shipping.
Chemicals like wax coatings and gas ripening are used to make old produce look fresh.
By the time you bite into it, that tomato or pepper has lost up to half of what it was meant to deliver.
You're not just paying more —
You're getting less of what your body needs.
Freshness Powers Your Body
When you eat produce fresh off the plant, still loaded with life, it fuels your system at the highest level:
More Vitamin C strengthens immune defense
More B Vitamins enhance energy production
More antioxidants repair cell damage
More minerals (like potassium, magnesium, calcium) support hydration, nerve function, and recovery
Better taste = more satisfaction = better compliance with healthy eating
Freshness isn’t about flavor alone —
It’s about full biological impact.
You train hard.
You work hard.
Your fuel should hit harder too.
What Fresh Local Produce Can Do for You
Growing and consuming fresh food harvested within 24–48 hours can:
Improve athletic recovery by increasing nutrient uptake
Support brain function with stabilized blood sugars and micronutrients
Boost immune system function naturally — no fake supplements needed
Increase gut health and digestion with living fibers and enzymes
Raise energy levels consistently without crashing from processed foods
Freshness doesn’t just feed you.
It builds you.
How Produce Now Protects Your Nutrition
Produce Now Grow Pods deliver food direct from harvest to plate — without the 1,500-mile death march.
Harvest fresh daily
No chemical sprays, no wax coatings, no artificial ripening
Retain full vitamin, mineral, and antioxidant profiles
Consume plants at their nutritional peak
You grow it.
You pick it.
You fuel with it — before nature’s power fades.
