Organic Isn't Enough

Why "Organic" Doesn’t Mean What You Think It Does

These days, the word "organic" gets thrown around like a guarantee of purity. But the truth is, organic isn't enough anymore.

The USDA organic label was originally designed to protect consumers — promising food grown without synthetic pesticides, fertilizers, or genetically modified seeds. But over time, the rules changed. Big corporations entered the organic market, and loopholes opened up. Now, "organic" doesn’t always mean what people think it does.

Today, many large-scale organic farms still use approved synthetic substances, including chemical sprays that, while technically "organic-certified," are far from natural. Some organic operations rely on  . Others import "organic" products from overseas, where inspections are weaker and fraud is harder to track. In 2018 alone, federal investigators uncovered massive organic import scandals where non-organic grains were falsely labeled and sold as certified organic for years before being caught.

Even when organic is legitimate, organic produce can still travel 1,500 miles or more to reach grocery shelves. It can sit in cold storage for weeks, losing nutrients, flavor, and vitality long before it ever reaches your hands.
Organic doesn’t guarantee freshness. It doesn’t guarantee nutrient strength. It doesn’t even guarantee better taste.

At Produce Now, we believe food needs to be more than just "organic."
It needs to be local, powerful, alive, and clean from start to finish.
We don’t just skip synthetic sprays — we skip the miles, the warehouses, the long waits, and the mass-handling that weaken the food before you ever touch it.

Our crops are grown for peak ripeness, harvested by hand, and delivered directly to you — no cross-country shipping, no shortcuts, and no food that's been dying slowly in storage rooms.

Organic was a good start. But now, it’s time to go further.
It’s time to get closer to the source.
It’s time for real food again.