Lost in Store-Bought
What they call "fresh" isn’t fresh at all.
The Hidden Journey of Grocery Store Produce
When you pick up "fresh" fruits and vegetables at the store, they’ve already lived a hard life:
Harvested early — picked before natural ripening to survive transport
Transported hundreds to thousands of miles — averaging 1,500 miles (Connect4Climate)
Stored in warehouses — often for 7 to 14 days before even reaching the store
Exposed to fluorescent lights, plastic wrap, and gas ripening while sitting on shelves
By the time you bring it home, your produce could be 2–4 weeks old from the moment it was picked.
That’s not fresh.
That’s food on life support.
How Nutrients Disappear Over Time
Scientific studies confirm it:
Vitamin C loss in spinach: up to 90% lost within 24 hours at room temp (Penn State Study)
Peas lose 51% of Vitamin C in 2 days (Healthline)
Broccoli can lose over 75% of glucosinolate content (critical cancer-fighting compounds) within 7 days even under refrigeration (USDA Research)
Strawberries lose 30% of antioxidant strength within 48 hours if not consumed fresh (Cleveland Clinic)
⚡ Nutrients start leaking out the moment the plant is cut from its roots.
⚡ The longer it travels and sits, the less power it has to fuel you.
By the time most store-bought produce hits your plate, you're getting half the power — or less.
What Else is Lost Besides Nutrients?
Taste.
Texture.
Satisfaction.
Tomatoes picked green and gas-ripened lose their natural sweetness and depth of flavor.
Leafy greens become limp, bitter, and nutrient-dead.
Peppers lose crispness, flavor brightness, and Vitamin C punch.
Strawberries become watery and bland instead of sweet and aromatic.
Dead food can't deliver living results.
Produce Now Protects Freshness and Power
With Produce Now Grow Pods:
Crops are harvested at biological peak — not weeks early
Delivered within 48 hours of harvest
No chemical treatments, no gas ripening, no cold storage dead zones
✅ Full Vitamin C
✅ Full antioxidants
✅ Full mineral content
✅ Full flavor
✅ Full power
When you eat Produce Now produce, you’re eating the real deal — not the echo of what food used to be.
