Skip the Warehouse

Revolutionizing Freshness: From Harvest to Table Without Delay

The Hidden Journey of Grocery Store Produce

In the conventional food system, your "fresh" produce often undergoes a prolonged journey:

Early Harvesting: Picked before full ripening to endure transport.

Long-Distance Shipping: Travels hundreds or thousands of miles.

Extended Storage: Held in refrigerated warehouses for days or weeks.

Artificial Ripening: Treated to appear ripe upon arrival.

Shelf Display: Exposed to store lighting, further degrading quality.

By the time it reaches your plate, the produce may be 2–4 weeks old, having lost significant nutritional value and flavor.

Scientific studies reveal substantial nutrient losses during storage:

Vitamin C: Up to 77% loss in green beans after 7 days at 4°C (39°F).

Peas: Lose 15% of Vitamin C under the same conditions.

Broccoli: Experiences a 56% reduction in Vitamin C when stored at 20°C (68°F) for 7 days.

These losses underscore the importance of consuming produce shortly after harvest to maximize nutritional benefits.

Produce Now eliminates the need for warehouses by:

Local Cultivation: Growing produce near consumption points.

Immediate Harvesting: Picking at peak ripeness.

Rapid Delivery: Ensuring produce reaches consumers within 48 hours.

No Artificial Treatments: Avoiding chemical ripening processes.

This approach preserves the full spectrum of nutrients and flavors, delivering superior quality produce directly to you.

Our model supports a sustainable and resilient food infrastructure:

Urban Farming: Utilizing rooftops and vertical spaces in cities.

Community Pods: Establishing local grow pods in neighborhoods.

Disaster Preparedness: Providing reliable food sources during supply chain disruptions.

By decentralizing food production, we reduce dependency on long supply chains and enhance food security.